6 Tips To Keep Your E-commerce Site Free From Errors
An E-commerce website is like bliss for people who love to shop. It is vibrant, engaging and great fun experience of trading. As a lot of people use these E-commerce websites, making one according to customer needs is very important. It’s not about just making a website it’s about giving the best shopping experience with the security of transaction as well.
To make a website on which people can rely blindly is not that easy. The website needs to be technologically advanced and simple at the same time. A lot of SEO study also has to be done. The best that can be done is getting advice from toronto seo expert. For a beginner, taking advice from an expert should be sufficient.
Because even the most popular websites are down at the peak hours so bringing up a new one should at least not repeat the same!
Worry not; these tips can come very handy while making an e-commerce website. Let’s get started then!
1. Keep the design simple
While most of the developers tend to keep the design simple but end up complicating it. The secret ingredient here is KISS, Keep It Simple Silly! The design of the website should be simple, robust and workable. As the target audience may not be aware of the cool features and technology so an advice, keep the design and flow of the website as simple as possible.
2. Manage the 404’s
When searching for a particular item or a page coming across this error is very common. Encountering with a 404 breaks the flow of the user with the website and thus, the user shifts to another website. The best way is to keep a customized 404 page which has an option of redirecting the user to the website.
This is very useful trick developers do to keep the audience engaged in the same website. Smart ha! (It’s actually not).
3. Reduce the number of redirects
The next tip is very important to follow. Talking about keeping the website simple, one such thing that can be done is reducing the number of redirects. Don’t confuse the user with so many options; the sitemap should be clear and simple so that they find the website simple and easy to browse.
4. Reduce duplicate pages
When having an e-commerce website, having duplicate pages is very common. But to inform you- this is not very charming for the end user, seeing duplicate pages might turn the mood off, as the search increases by getting the same results, over and over again.
So keep the database structured and the method of canonicalization also turns out very helpful to avoid duplicate pages.
5. Non-indexing pages
When a website is live, Google indexes every page present on the website. As the user visits these pages, they are also indexed as per the usage. And every e-commerce website has thousands of pages out of which many are not that important and might not match up the quality of other pages. So in such cases, the best that can be done is to non-index these pages. Yes, this might help to keep the audience engaged in the useful pages.
6. Page speed
This is the most important factor that can increase or decrease the bounce rates of the websites. The speed of the page it should be fast so that the users are engaged in the website. All the developer has to do is find out the page’s speed and then match it to the ideal timing.
So, these are the key points to remember when making an e-commerce website. Even if you follow half of these you’ll have a website with fewer flaws. For any other set advice, search up for Toronto seo expert, I’m sure you’ll get more than you were looking for.